ABOUT HOLY SMOKE BBQ PRODUCTS

Born from Passion
Holy Smoke BBQ was founded in 2013 by Johan Fritzell, who was inspired by his love for Texas and Carolina barbecue. In 2015, he joined forces with Johan Åkerberg, combining their shared dedication to flavor and quality. Together, they’ve built Holy Smoke BBQ into a trusted name for barbecue enthusiasts across Scandinavia and beyond. Located in the heart of Nyhamnsläge, Sweden, Holy Smoke BBQ is your gateway to authentic American barbecue culture. Since our founding, we’ve expanded from a celebrated restaurant to a hub for premium barbecue products, bringing the best of the smoker to your home or professional kitchen.

Crafted for Flavor and Performance
Our products are meticulously designed to meet the needs of barbecue enthusiasts and professionals alike. From sustainable lump charcoal made of natural hardwoods to expertly blended rubs and seasonings, every product we offer is a testament to our passion for exceptional barbecue. Whether you’re slow-cooking brisket or grilling vegetables, our tools and ingredients ensure the perfect results every time.

A Selection Built for Barbecue Lovers
Elevate your grilling with our range of products. Our wood chips and chunks add depth and aroma to any dish, while butcher blocks and butcher paper make preparation seamless and professional. For timeless cooking, explore our durable cast iron cookware, known for even heating and unparalleled flavor retention. And don’t forget our natural fire starters—they make lighting your grill quick and hassle-free.

Blended by Experts, Loved by All
Our rubs and seasonings draw inspiration from the iconic barbecue traditions of Texas and North Carolina. Each blend is carefully crafted by Johan Åkerberg, a classically trained chef and award-winning cookbook author, to complement and tenderize your meats. It’s the perfect way to achieve juicy, flavorful dishes with minimal effort.